Edoardo Rossetti, born in Modena, Italy, has always had a natural affinity with innovation. The following is a timeline of the events that have surpassed over the last 50 years, detailing both his extensive career within the world of color and his achievements elsewhere.
1963 - Rossetti founds ROSSETTI VERNICI E IDEE, which soon becomes one of the major paint producers within the Italian market.
1970 - Rossetti begins to invest in what would become one od the biggest innovations in the world of color, the tinting system, and in 1972, he patents the first tinting machine, the COLORTRONIC.
1983 - Rossetti founds COROB, which becomes the leading global provider of tinting machineries, offering a full range of products, from dispensers to mixers,
1992 - Rossetti founds SPETRA, the first company to produce decorative water-based paint effects and in 1993, he acquires MATHERSON, a leading supplier of color charts.
1995/1996 - Rossetti sells all of his businesses which results in the Finnish company TIKKURILA CPS acquiring the tinting equipment division. Mr. Rossetti joins the group as a partner, however, in 2000, he leaves the board due to certain indifferences.
1998 - Rossetti founds ITEA, one of the most dynamic European players in providing high energy-recovery solutions.
2003 - Rossetti founds the investment company FINROSS and becomes member of the board of several private equity firms.
2006 - Rossetti becomes a partner of NIT, now HERO Europe, designing new technologies and products. He leaves the group a year later as he did not share the strategic decision made by his partners.
2011 - Rossetti founds EMYS, designing and producing small recreational ships constructed entirely of steel, which leads to the winning of numerous awards.
2014 - Rossetti decides to bring to life ALFA in order to introduce to the market the greatest technological innovation the world of color has yet to see.
To date, Edoardo Rossetti has filed 185 patents.
There are 13 patents pending for Alfa’s innovations.
"Innovators are those who are able to see beyond."